Global Vision,
Local Expertise
As a bridge between Japan and the world, we support companies in their global expansion. By understanding market differences, we develop optimal marketing strategies that amplify the brand's voice and reach audiences worldwide.
1 Market Research and Target Segmentation
We conduct comprehensive market research for each overseas region, analyzing consumer needs, purchasing behaviors, and competitive landscapes in detail. By understanding local trends and cultural contexts, we identify the most effective segments to target and enable data-driven decision-making to optimize resources. Our market research is conducted regularly to ensure we stay responsive to changing trends and evolving consumer preferences.
2 Localization and Customization
Success in global markets requires localization that aligns with the culture, language, and customs of each country. From product packaging design to advertising copy and customer support, we adapt every element to suit local markets. For example, in the Japanese market, we implement approachable designs and communication in Japanese, while for other markets, we tailor our approach to reflect the region's cultural nuances. Through customization, we help local consumers develop a deeper emotional connection with the brand.
3 International Brand Strategy and Consistency
For a brand expanding globally, it is crucial to maintain a consistent brand image across countries while adopting strategies tailored to the unique characteristics of each region. While the core brand message and value proposition remain unified, campaigns and promotions are adjusted to cater to the specific needs and preferences of each market. This approach enhances brand recognition and trust, while maximizing relatability and effectiveness in each region.
4 Optimization of Digital Platforms and Channels
We leverage popular digital platforms and channels in each country to strengthen online presence. For example, in the U.S., we focus on Facebook and Instagram, while in Asia, we tailor strategies for platforms like WeChat and LINE, based on regional user behavior. This includes utilizing methods such as search engine marketing (SEM), social media advertising, and content marketing. By analyzing data across each platform, we optimize the performance of advertising campaigns to maximize ROI (Return on Investment).
Japan
We propose optimal advertising strategies based on the unique cultural and consumer behavior of the Japanese market. Specifically, when foreign companies advertise in Japan, we utilize localized creative and highly precise digital advertising targeting to maximize advertising effectiveness. By leveraging digital platforms such as Google & Yahoo! JAPAN, LINE, Instagram, Twitter, Facebook, and YouTube, we conduct performance measurement and real-time optimization of advertising campaigns, supporting the improvement of ROI. Through flexible and effective advertising strategies tailored to Japanese consumers, we enhance marketing results
China
Entering the Chinese market requires a deep understanding of local regulations and consumer behavior. We develop marketing strategies utilizing platforms like WeChat, Weibo, and RED. Additionally, we tailor our approach to China's unique e-commerce platforms, such as Tmall and JD.com. By understanding local laws and business customs, we also provide support for regulatory compliance, ensuring a smooth and successful market entry.
Korea
In the South Korean market, we leverage cultural trends such as K-POP and Korean dramas, along with major local digital platforms like Naver and Kakao, to develop advertising strategies that resonate with the target audience. By aligning with these popular cultural phenomena, we create impactful campaigns that engage consumers and maximize brand visibility.